Guidinglight
Child Care Consulting

A consultant who guides providers through licensing needed a brand that feels warm and trustworthy, and a website that turns visitors into booked appointments.

The mark places a child reaching for a star inside a night-sky circle, a literal take on the guiding light, over a classic serif wordmark. Its plum, indigo and star-yellow palette carries through to the website.

On the site we integrated Bookly so clients can book on their own. They choose their type of center (home, large family or commercial) and the service they need, then pick an open slot from the owner’s live availability before moving on to their details and payment. Fees, the travel deposit and tax notes sit right above the form, so there are no surprises.